Hannah Twinem, MBA

Director of Marketing, Business Development, Outreach and Philanthropy

Hannah is an accomplished healthcare marketing leader with over a decade of experience driving brand strategy, physician outreach, and patient engagement across independent practices and large health systems. As Director of Marketing, Business Development, Outreach & Philanthropy at PracticeCore, she leads integrated growth strategies that elevate visibility, strengthen referral channels, and support scalable operations for provider organizations.

Her career spans physician-owned specialty groups and multi-market systems, giving her a rare ability to bridge independent and enterprise models. Hannah has unified brand presence across fragmented markets, launched digital access initiatives that increase new-patient volume, and partnered closely with physician leaders and C-suite executives to position practices for sustainable growth. Her graduate business training underpins a metrics-first approach to access, referral growth, and market positioning—translating strategy into measurable results.

At PracticeCore, Hannah oversees branding, business development, digital strategy, provider marketing, internal communications, community engagement, and partner integration. She plays a key role in client onboarding—preserving each practice’s unique identity while aligning with MSO systems that improve performance and efficiency.”