Hannah Twinem is an accomplished healthcare marketing leader with over a decade of experience driving brand strategy, patient engagement, and physician outreach across both independent practices and large-scale health systems. As Director of Marketing at PracticeCore, she leads the development and execution of marketing strategies that elevate visibility, strengthen referral channels, and support long-term growth for diverse provider organizations.

Hannah’s career has spanned the full spectrum of healthcare environments—from private, physician-owned specialty practices to national health systems with expansive networks of employed physicians. She has successfully navigated complex organizational structures, joint ventures, and multi-market strategies, giving her a unique ability to tailor solutions for a wide range of clients, regardless of size or structure.

Prior to PracticeCore, Hannah held marketing and business development roles supporting both high-volume specialty practices and large, multi-regional provider networks. She has led initiatives that unify brand presence across fragmented markets, launched digital access campaigns that increase patient acquisition, and worked closely with physician leaders to position practices for growth. Her past collaborations with hospital marketing teams, specialty service lines, and C-suite executives have reinforced her ability to work fluidly within both centralized and independent models.

At PracticeCore, Hannah oversees all aspects of marketing and communications—branding, digital strategy, provider marketing, internal messaging, community engagement, and partner integration. She plays a key role in supporting client onboarding, ensuring each new practice’s unique identity is preserved while aligning with scalable MSO systems that support growth and operational efficiency.

Known for her strategic thinking and collaborative approach, Hannah is passionate about storytelling in a way that resonates with patients, payers, and referral partners alike. She helps practices and health systems define what sets them apart—and ensures the market hears it.